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William Apple is the Founder, Head Coach, and Chief Mentor behind Aion Psychodynamic Coaching, as well as Founder and "Pater" to its umbrella organization, House of Aion, along with all associated programs and projects, including The Sanctuary.


With a passion for understanding the depths of the human psyche, and a commitment to personal growth and transformation, William brings a wealth of knowledge and expertise to his practice.


Trained and Educated in a wide range of diverse psychological methodologies, including Analytical Psychology, Psychoanalysis, and Psychosynthesis, as well as Certified in a plethora of Therapeutic Modalities such as CBT, DBT, IFS, ACT, TCI, and others, William offers a unique approach to coaching and mentoring that transcends traditional "Life Coaching" paradigms.


His journey into the realm of psychology has been deeply influenced by the works of profound psychologists such as Marion Woodman, Jacques Lacan, Alice Miller, Edward Edinger, Eric Berne, June Singer, Carl Rogers, Alfred Adler, D.W. Winnicott, as well as progenitors of the field such as William James, Jean Piaget, and Wilhelm Wundt. However, William's most influential Teacher, and Mentor by proxy - within the realms of Psychology - would be Carl Jung.

Like Jung, William has found a devotion within himself to explore and cultivate an intimacy with Psyche, and Her Mother, The Unconscious, and this Intimacy is driven by a likewise strict devotion to the Child of Logos, Analysis. All of which likewise led William naturally towards Traditional Western Alchemy and Mysticism; making Carl Jung William's most naturally aligned "professor". 

In addition to all of the above, William is also a practicing Socratic, Stoic, Gnostic (generally, as well as being a member of L'eglise Gnostique Apostolique), Tantrika (classical, not "neo"), Monist, and Bhakta in the lineage of Avatar Meher Baba's "Mastery in Servitude" as a "devotee". He has also been initiated into Dhyana Yoga via Sri Sri Sri Shivabalayogi. 

William's approach to coaching and mentorship is characterized by a profound respect for the individual, psychospiritual, journey, and is dedicated to guiding clients towards self-discovery and self-actualization.


His intention is to create a safe and supportive space for clients to delve into the depths of their inner worlds, confronting their personal shadows and learning to embracing their Inner Child as the origin of Self.


As both a coach and mentor, William is committed to facilitating meaningful transformation in the lives of his clients. His compassionate guidance, combined with his deep understanding of the human psyche, empowers individuals to navigate life's challenges with clarity, courage, and resilience.

Meet William

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